Steve Sherman
Steve Sherman
distance short
It's a very short distance into the first turn,
break deep horse mistake sharpest
We have to break sharp, ... We have to break cleanly. We can't stumble. We can't do anything. We have to have the sharpest break this horse has ever done. ... We're out there in no-man's land, and if you do make a mistake you're in deep trouble.
account bear brand bring conscious consciousness design developing elements guest hotel local overall regional sure using whether
Whether it's sight, touch, sound, smell, or even taste, we're conscious of using different elements in the hotel design to heighten the overall guest experience. We bring this consciousness to bear when developing new brand standards, while still being sure to take into account local and regional preferences.
earlier force issue
We're going to have to force the issue a little earlier than we wanted to.