Steve Sherman
![Steve Sherman](/assets/img/authors/unknown.jpg)
Steve Sherman
account bear brand bring conscious consciousness design developing elements guest hotel local overall regional sure using whether
Whether it's sight, touch, sound, smell, or even taste, we're conscious of using different elements in the hotel design to heighten the overall guest experience. We bring this consciousness to bear when developing new brand standards, while still being sure to take into account local and regional preferences.
earlier force issue
We're going to have to force the issue a little earlier than we wanted to.