Steve Sherman

Steve Sherman
areas build classic example few homes narrow panic people preaches sheer streets ways wilderness worried
It's a classic example of what CDF preaches against, ... People build in wilderness areas with narrow streets and very few ways of getting out. There's sheer panic with people worried about their homes and their lives.
distance short
It's a very short distance into the first turn,
battle fought spiritual
This is a battle that has to be fought with spiritual weapons.
ends newspaper
If it ends up in the newspaper -- anything like this -- it's never good,
club matter
This is a confidential matter between the club and Mr. Bott,
break deep horse mistake sharpest
We have to break sharp, ... We have to break cleanly. We can't stumble. We can't do anything. We have to have the sharpest break this horse has ever done. ... We're out there in no-man's land, and if you do make a mistake you're in deep trouble.
account bear brand bring conscious consciousness design developing elements guest hotel local overall regional sure using whether
Whether it's sight, touch, sound, smell, or even taste, we're conscious of using different elements in the hotel design to heighten the overall guest experience. We bring this consciousness to bear when developing new brand standards, while still being sure to take into account local and regional preferences.
earlier force issue
We're going to have to force the issue a little earlier than we wanted to.