Steve Stoute
Steve Stoute
Steve Stoute is Founder and CEO of the brand development and marketing firm Translation, and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Previously, he worked in the music industry as an American record executive and artist manager...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
ad business determine great hard
The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.
book color giving
Unlike the book, with a documentary, you get a chance to show much more texture and color. Film gives you get a chance to focus on much more individuals who are pivotal in changing the landscape of American culture.
art came carried cultures helped items music niche people transform values wear
Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.
good
What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.
america aspects country diverse melting people pot strength
The diversity of America is a strength of the country, and I don't think that we use that. We don't talk about our strengths. I mean, having so many diverse people in this country from all aspects of all over the world, and we don't use that. I think we should talk about who we are - that melting pot that we've become.
ideas titles great-idea
Great ideas can come from anywhere. There are no titles around an idea.
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I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
believe ideas people
I always say the first sign of a good idea is a lot of people not believing in it. I can tell you this right now, if you have an idea that makes complete logical sense and people don’t believe in it, then you probably have a brilliant idea.