Steve Stoute
Steve Stoute
Steve Stoute is Founder and CEO of the brand development and marketing firm Translation, and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Previously, he worked in the music industry as an American record executive and artist manager...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
brands effect hip hop huge jewelry manner named people realized rural speak store tone town urban walked
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.