Steve Stoute
Steve Stoute
Steve Stoute is Founder and CEO of the brand development and marketing firm Translation, and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Previously, he worked in the music industry as an American record executive and artist manager...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
brands effect hip hop huge jewelry manner named people realized rural speak store tone town urban walked
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.
young-entrepreneurs leader competition
I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Dont look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
innovation curiosity
Without curiosity, there will never be any innovation.
kings believe race
Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.
profound african-american president
What I want to do is basically tell my generation's story about how music and culture helped affect a generation, and a generation that's so profound, that it went on to elect the first African-American president.