Steve Tihanyi
Steve Tihanyi
definitely gm helps image strategic type
We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles.
advantage capital coming entertainment fun people
I look at it as the fun capital of the world, the entertainment capital of the world. We want to take advantage of all the people coming through your town.
huge lab learning
It's kind of a huge learning lab for us.
business create entertainment gm personal relationship
It can create a more personal relationship (between GM and some celebrities), and at the end of the day, the business of entertainment is a lot about who you have a relationship with.