Steven Schreibman
Steven Schreibman
advertising bowl ignore premier remains showcase super
The Super Bowl remains the premier advertising showcase of the year. You can't ignore it.
ads depressing difficult house interest losing low negative people remember subjects talk
It's a very difficult category. There's low interest and it's about negative and depressing subjects that people don't want to talk about ever losing a car, losing a house or losing a limb. People want to be entertained, and will remember ads that are entertaining.
afraid campaign change depressed door healthy humor life moment opens people
The crux of the campaign is, your life can change in a moment and you have to be prepared. Humor has always been part of our campaign. It opens the door to healthy discussions because it's that kind of (product) people are afraid of and depressed by. We want to take those stigmas away.
laughs talk value
We're going for big laughs and big talk value.