Steven Schreibman
Steven Schreibman
ads depressing difficult house interest losing low negative people remember subjects talk
It's a very difficult category. There's low interest and it's about negative and depressing subjects that people don't want to talk about ever losing a car, losing a house or losing a limb. People want to be entertained, and will remember ads that are entertaining.
laughs talk value
We're going for big laughs and big talk value.