Takashi Sensui
Takashi Sensui
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Our message is this: We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan.
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Sales have not necessarily lived up to everyone's expectations since launch.
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For that purpose, Microsoft will continue to commit strongly to the Japanese market.
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There is no real success for the Xbox unless it proves successful in Japan.
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Xbox 360 is the only next-gen console right now, and it will be the best game machine for years to come. On top of that, it's easy to exploit its capabilities to produce high-quality next-gen games.
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This year will be the year (for Microsoft) to gain a foothold for success in the Japanese market.
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We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward. I am excited and honored to take on this role.
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We've repeatedly said that Microsoft's console won't be truly successful if it's not a hit in Japan. My job is to make that happen.