Terry Goodman
Terry Goodman
athletes complaints due games hooked la matter months ourselves price tag turned unique winner
They all have had their own unique things about them, but the X Games was the best. It was so unusual. La Jolla turned it away due to neighborhood complaints ... and in a matter of months we had them. ESPN, the athletes ... I have to believe, fiscally, it was a winner for us, and you can't put a price tag on international exposure. We hooked ourselves up with a giant.
press timing
The timing could be right to press the point.
events good impact issues job people promoters
The promoters didn't do a good job getting people in here. It was more for the riders. There are times when events aren't a good match, ones that have impact issues that don't make up for the event and exposure.