Terry Goodman
Terry Goodman
press timing
The timing could be right to press the point.
athletes complaints due games hooked la matter months ourselves price tag turned unique winner
They all have had their own unique things about them, but the X Games was the best. It was so unusual. La Jolla turned it away due to neighborhood complaints ... and in a matter of months we had them. ESPN, the athletes ... I have to believe, fiscally, it was a winner for us, and you can't put a price tag on international exposure. We hooked ourselves up with a giant.
events good impact issues job people promoters
The promoters didn't do a good job getting people in here. It was more for the riders. There are times when events aren't a good match, ones that have impact issues that don't make up for the event and exposure.