Tim Cook

Tim Cook
Timothy Donald "Tim" Cookis an American business executive, industrial engineer and developer. Cook is the current and third Chief Executive Officer of Apple Inc., previously serving as the company's Chief Operating Officer, under its founder Steve Jobs...
NationalityAmerican
ProfessionBusiness Executive
Date of Birth1 November 1960
CityMobile, AL
CountryUnited States of America
confused thinking goal
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
zero giving-up believe
I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.
successful thinking apples
I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.
wall focus problem
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
journey goal joy
Let your joy be in your journey, not in some distant goal.
apples buying planets
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
apples forever pay
Apple Pay is forever changing the way we pay for things.
apples giving goal
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
struggle gay sacrifice
I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
running thinking data
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
excellence habit
Excellence has become a habit.
simple apples people
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
years entrepreneur internet
A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.
uplifting strong-women powerful
You are more powerful than you think.