Wayne Best
![Wayne Best](/assets/img/authors/unknown.jpg)
Wayne Best
christmas consumers continued eve last minute seen shop spike until
Consumers continued to shop right up until the very last minute on Christmas Eve as seen by our spike in sales.
busiest consumers continues data days december expect good holidays numbers shopping spending
Spending data for December continues to show that consumers are shopping in good numbers as the holidays approach, and we expect the busiest days are still to come.
continued employment factors gains gas helping key period reduction spending steep
The key factors helping to buoy spending over the November-December gift-buying period were continued employment gains coupled with a steep reduction in gas prices.
christmas consumers continued days eagerness expect few final items next purchase received sales spend spending weeks
Consumers continued to spend right up to Christmas. Considering the post-holiday sales over the next few weeks and consumers' eagerness to purchase items they may not have received during the holidays, we expect that spending in the final days of 2004 will continue to rise.
affluent balance catering consumers harder holiday likely retailers sales saw work
What we saw was a likely bifurcation of retailers this holiday season, with those catering to affluent consumers doing very well. The balance of retailers had to work harder for sales and do more discounting.