Wendy Liebmann
Wendy Liebmann
aisle both brand care department discount goodman isaac pet space specialty stores time welcome
How does Isaac successfully live in both specialty department stores and discount stores? Why does Bergdorf Goodman welcome Isaac into its rarified space at the same time as the brand sits in the pet care aisle at Target?
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In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
aspire assume
Here, at least, there are real people. We assume they are real Wal-Mart shoppers. They are good-looking, but not so fashionista that you can't aspire to it.
marshall might
Here's an interesting thought about what might result: a good-better-best approach, with Macy's the 'good', Bloomingdales the 'better' and Marshall Field's the 'best,'