Wendy Liebmann
Wendy Liebmann
cycle fragrance latest life longer loyal maybe people period scent seven single six stay younger
In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
aspire assume
Here, at least, there are real people. We assume they are real Wal-Mart shoppers. They are good-looking, but not so fashionista that you can't aspire to it.