Wolfgang Bernhard
Wolfgang Bernhard
Wolfgang Bernhardis a member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004...
believe design developing market opportunity tremendous uniquely vehicle
We're developing a design that will be uniquely Volkswagen's because we believe there's tremendous opportunity in this market for a vehicle of this type.
business components determined endangered far following portion
Following a comprehensive analysis, we determined ... that the competitiveness at a sizeable portion of our components business is endangered and a considerable portion are far removed from being competitive at all.
although architecture basic chrysler dodge shares
Although the Volkswagen minivan shares its basic architecture with upcoming Chrysler and Dodge vehicles, this will be an all-new product.
although architecture basic chrysler dodge shares
Although the Volkswagen mini-van shares its basic architecture with upcoming Chrysler and Dodge vehicles, this will be an all new product.
cars reason
There was only ever one reason for delaying the launch: the cars were not right. Even if only one in 10 is having problems, then I will not give my approval.
desires family friendly large market palette product quickly segment speaks specific tap van
The product palette of Volkswagen hasn't had a family friendly van which speaks to the specific desires of our American customers. With this new vehicle, we will quickly tap into another large market segment with our own product.
dissimilar exciting improve problems worked
The problems aren't dissimilar to what I worked on at Chrysler, ... We have to work on our cost-competitiveness, we need to improve our quality, and we need to come up with new and exciting vehicles.
enter families market meets missing necessary product segment van
In the VW product range, we are missing a van for families which meets the necessary requirements of our American customers. With this new vehicle, we are going to enter another important market segment with our own product.
bring five models
By 2010, we will bring between five and 10 completely new models ... to market.
acute crisis decisive next succeed three
The next three years will be decisive for us, ... If we don't succeed in the next three years, there'll be an acute crisis at Volkswagen.
cannot lean step
This is just the first step on a long way. We cannot lean back and be complacent.
company people understand
It's a company in crisis. People need to understand that. They have to change.
against future
We have our back against the wall. We can't give anything anymore, ... The only thing we can give is the future of Volkswagen.
car confident corner rising sales turned united united-states
I think we have turned the corner in the United States. I am very confident we will see rising car sales in the United States.