Wolfgang Bernhard
![Wolfgang Bernhard](/assets/img/authors/unknown.jpg)
Wolfgang Bernhard
Wolfgang Bernhardis a member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004...
corner turned united united-states
I think we have turned the corner in the United States,
cars reason
There was only ever one reason for delaying the launch: the cars were not right. Even if only one in 10 is having problems, then I will not give my approval.
factories german prices produce
Our German factories must be able produce at prices appropriate for export.
activities closing consider far operations partner position secure
We must consider closing those (car parts) operations that are far from being competitive. Or we find a partner that will take over these activities who is in a better position to secure jobs.
european export lose production questions raises united united-states
When we export to the United States, to the NAFTA region, we lose three-digit-million numbers, ... That raises questions about our European production facilities.
desires family friendly large market palette product quickly segment speaks specific tap van
The product palette of Volkswagen hasn't had a family friendly van which speaks to the specific desires of our American customers. With this new vehicle, we will quickly tap into another large market segment with our own product.
dissimilar exciting improve problems worked
The problems aren't dissimilar to what I worked on at Chrysler, ... We have to work on our cost-competitiveness, we need to improve our quality, and we need to come up with new and exciting vehicles.
coming improve percent three
We will improve our productivity by up to 30 percent in the coming three years.