Yvon Chouinard
Yvon Chouinard
Yvon Chouinard is a rock climber, environmentalist and outdoor industry businessman. His company, Patagonia, is known for its environmental focus...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth9 November 1938
CountryUnited States of America
adventure patagonia overused
The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
technology thinking climbing
The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
religious attitude athlete
I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.
positivity mlm tao-te-ching
The more you know, the less you need.
adventure pride rocks
We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
choices educate left
Once you educate yourself, you're left with choices.
climbing difficult enjoyable
The climbing as a whole is not very esthetic or enjoyable; it is merely difficult.
smart hands practice
I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.
business real hunting
...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.
party men climbing
Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, to see how much faster and more efficiently they are than a party which did the same climb a few days before. The climb becomes secondary, no more important than a racetrack. Man is pitted against man.
business wind goal
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.
crazy eccentric rich
It's okay to be eccentric if you're rich; otherwise you're just crazy.
revolution bottom
The revolution starts at the bottom.
responsibility government waiting
...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.