Yvon Chouinard
Yvon Chouinard
Yvon Chouinard is a rock climber, environmentalist and outdoor industry businessman. His company, Patagonia, is known for its environmental focus...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth9 November 1938
CountryUnited States of America
Yvon Chouinard quotes about
technology thinking climbing
The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers.
spiritual climbing goal
The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
religious attitude athlete
I say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.
profit happens
Profit is what happens when you do everything else right.
eye self realizing
Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.
positivity mlm tao-te-ching
The more you know, the less you need.
survival steps life-is
Going back to a simpler life is not a step backwards.
adventure pride rocks
We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
choices educate left
Once you educate yourself, you're left with choices.
climbing scary colorado
The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.
summer weekend climbing
Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the filth and noise of Camp 4 (the climbers' campground), and worst of all, the multitudes of tourists which abound during the weekends and summer months.
climbing difficult enjoyable
The climbing as a whole is not very esthetic or enjoyable; it is merely difficult.
running business years
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
smart hands practice
I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.