Daniel Gorrell
Daniel Gorrell
buyers looked
I think it has to be looked upon as a play to get new buyers in the franchise.
emotions speak younger
It has been cleverly positioned to speak to those emotions particularly appreciated by younger buyers.
although consumers equal given lower pick swayed trust vehicle
Given equal prices, most consumers would pick a vehicle from a manufacturer they trust first, although some still will be swayed by a lower price.
certainly convincing people though
Even though their reliability is better, they're certainly not convincing people that it is.
fuel talk
What they've got to do is talk about fuel efficiency.