Daniel Gorrell
Daniel Gorrell
emotions speak younger
It has been cleverly positioned to speak to those emotions particularly appreciated by younger buyers.
although consumers equal given lower pick swayed trust vehicle
Given equal prices, most consumers would pick a vehicle from a manufacturer they trust first, although some still will be swayed by a lower price.
certainly convincing people though
Even though their reliability is better, they're certainly not convincing people that it is.
buyers looked
I think it has to be looked upon as a play to get new buyers in the franchise.
brands competition detroit discard focusing increase mercury needs outlived perhaps pickup
Detroit needs to increase its competitiveness by focusing on things it does well, like Ford's F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.
group people
There are a group of people out there who really like Pontiac and what they're doing. They're just aren't very many of them.
fuel talk
What they've got to do is talk about fuel efficiency.