Daniel Starch
Daniel Starch
Daniel Starchwas an American psychologist and marketing researcher. He is considered one of the pioneers of marketing and consumer research in the early 20th century...
NationalityAmerican
ProfessionPsychologist
CountryUnited States of America
Daniel Starch quotes about
advertising agency competition far form human increasing justified legitimate means printed selling serves social ultimately
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
suicide running cheating
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
marketing examination definitions
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
two numbers people
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.