Daniel Starch
Daniel Starch
Daniel Starchwas an American psychologist and marketing researcher. He is considered one of the pioneers of marketing and consumer research in the early 20th century...
NationalityAmerican
ProfessionPsychologist
CountryUnited States of America
suicide running cheating
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
two numbers people
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.