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Daniel Starch

Daniel Starchwas an American psychologist and marketing researcher. He is considered one of the pioneers of marketing and consumer research in the early 20th century...

Daniel Starch quotes about

suicide
running
cheating

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.

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