Dieter Rams
Dieter Rams
Dieter Ramsis a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation...
NationalityGerman
ProfessionBusiness Executive
Date of Birth20 May 1932
CountryGermany
meaningful memorable design
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
landscape next needs
There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.
design speak should
The design should make the product speak to you.
quality details
Nothing works without details. They are everything, the baseline of quality
design good-design products
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
people clear positively
People react positively when things are clear and understandable.
people design roles
Design should not dominate things, should not dominate people. It should help people. That's its role.
creative design lasts
Good design is thorough, down to the last detail.
names voice apples
I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
order different made
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
design psychological certain
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
order design important
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
heart important quality
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
long design lasting
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....