Dieter Rams
Dieter Rams
Dieter Ramsis a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation...
NationalityGerman
ProfessionBusiness Executive
Date of Birth20 May 1932
CountryGermany
landscape next needs
There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.
fashion hate i-hate
I hate everything that is driven by fashion.
hands drawing computer
I don't like computers. I still like to do my drawings by hand.
responsibility designer great-responsibility
As designers, we have a great responsibility.
design speak should
The design should make the product speak to you.
bird bed midnight
I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
design good-design products
Good design makes a product understandable.
quality details
Nothing works without details. They are everything, the baseline of quality
way products
Products have to be designed in a way that they are comprehensible.
design honest good-design
Good design is honest.
design promise doe
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
design good-design products
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
confused artist people
We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
people clear positively
People react positively when things are clear and understandable.