Dieter Rams
Dieter Rams
Dieter Ramsis a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation...
NationalityGerman
ProfessionBusiness Executive
Date of Birth20 May 1932
CountryGermany
order different made
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
design psychological certain
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
order design important
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
heart important quality
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
long design lasting
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....
colour colourful whole
Having small touches of colour makes it more colourful than having the whole thing in colour.
long design friendly
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
people design made
You cannot understand good design if you do not understand people; design is made for people.
meaningful memorable design
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
design simplicity littles
Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
believe
I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe, but inspiring.