Dieter Rams
Dieter Rams
Dieter Ramsis a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation...
NationalityGerman
ProfessionBusiness Executive
Date of Birth20 May 1932
CountryGermany
bird bed midnight
I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
depressing men too-much
All too much of the man-made is ugly, inefficient, depressing chaos.
giving long design
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
responsibility designer great-responsibility
As designers, we have a great responsibility.
goal essentials advantage
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
hands drawing computer
I don't like computers. I still like to do my drawings by hand.
fashion hate i-hate
I hate everything that is driven by fashion.
thinking drawing designer
I sit, I think, I make some drawings. As a designer, you cannot retire totally.