Dieter Rams
Dieter Rams
Dieter Ramsis a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation...
NationalityGerman
ProfessionBusiness Executive
Date of Birth20 May 1932
CountryGermany
confused artist people
We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
people clear positively
People react positively when things are clear and understandable.
design-process arbitrary care
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
dream attitude technology
Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
people design roles
Design should not dominate things, should not dominate people. It should help people. That's its role.
creative design lasts
Good design is thorough, down to the last detail.
names voice apples
I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
mean design littles
Good design means as little design as possible.
order different made
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
design psychological certain
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
order design important
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
heart important quality
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
long design lasting
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....
colour colourful whole
Having small touches of colour makes it more colourful than having the whole thing in colour.