Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
confusion focus simplicity
Complexity creates confusion, simplicity focus.
motivational depression mind
If you never change your mind, why have one?
real people enough
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
mistake thinking perception
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
underwear conscious streets
You do not go out into the street in your underwear, although usually you are wearing underwear. The underwear is not visible but it is there all the time. It is the same with concepts. They are there. They underlie practical things we do- even when we are not conscious of them.
looks harder new-directions
You cannot look in a new direction by looking harder in the same direction.
ideas justice hypocrisy
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
business creativity bad-ass
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
real doubt sacred
Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
motivational powerful taken
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
creativity thinking creative
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
creativity thinking skills
Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
creativity order imagination
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
cost strive be-prepared
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.