Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
marriage intelligent thinking
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
truth lying rage
It's not enough to rage against the lie.. you've got to replace it with the truth.
softball focus competition
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
mentor different digging
You can't dig a different hole by digging the same one deeper.
future design ifs
If you do not design the future, someone or something else will design it for you.
future analysis possibility
To deal with future we have to deal with possibilities. Analysis will only tell us what is.
confusion focus simplicity
Complexity creates confusion, simplicity focus.
motivational depression mind
If you never change your mind, why have one?
mistake thinking perception
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
underwear conscious streets
You do not go out into the street in your underwear, although usually you are wearing underwear. The underwear is not visible but it is there all the time. It is the same with concepts. They are there. They underlie practical things we do- even when we are not conscious of them.
looks harder new-directions
You cannot look in a new direction by looking harder in the same direction.
business creativity bad-ass
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
motivational powerful taken
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
creativity thinking creative
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.