Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
simple simplicity understanding
Simplicity before understanding is simplistic; simplicity after understanding is simple.
wisdom humor creativity
Humor is by far the most significant activity of the human brain.
creativity imagination creative
There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
business ingredients chef
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
inspirational opportunity waiting
If you wait for opportunities to occur, you will be one of the crowd.
knowing decision judgement
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
marriage intelligent thinking
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
knowledge learning management
Argument is meant to reveal the truth, not to create it.
truth lying rage
It's not enough to rage against the lie.. you've got to replace it with the truth.
song thinking who-i-am
I used to think that one day I'd be able to resolve the different drives I have in different directions, the tensions between the different people I am. Now I realize that is who I am. I do feel I'm getting closer to the song in my head. I wasn't looking for grace. But luckily grace was looking for me.
softball focus competition
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
ego battle genuine
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
mentor different digging
You can't dig a different hole by digging the same one deeper.
simple attention waste
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.