George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
advertising ambitious change lecture maybe
When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.'' They look at me like I'm nuts, but that's what you can do.
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If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.
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I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
advertising art begin blank canvas leads nervous open precisely problem reliance search solution
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
brand great insight move name truly
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
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These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.
cover covers difference feelings lap lyndon sitting war
When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture.
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Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
computer everybody played thinks
The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
stunning taught
What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
drew time
From the time I was three or four years old, I drew all the time. Drew all the time, every second.
brightest work
I look in the mirror, and I work with the brightest person I know.
technology
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
cynical individuality mediocrity
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.