George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
continue creative days directors excuse fighting fought great talk wars work
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
arts blow certainly courage graphics people work zero
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
people work
If you work with convictions, people have got to listen to you.
brightest work
I look in the mirror, and I work with the brightest person I know.
challenge coming confronted creative innovative mind whatever work
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
bad client force incredibly job life nobody piece please produce work
Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.
agency closed great guy worked
Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
inspiration design great-work
To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification
dynamic exciting magazine people supposed telling
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
famous god news people supposed
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.
certain direction fact others positive proof trends
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
advertising attitude understand
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
technology
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
gotta great images millions truly
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.