George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
great understand
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
change death everybody graphic ideas saying stop
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
advertising agencies art basically communication courses far funny marketing people run science taken teach
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
museums mind custodians
Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.
ideas mediocre tested
Only mediocre ideas can be tested.
morning night feelings
But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?
done accurate humans
The accurate measure of a human being is what he or she actually gets done.
cynical individuality mediocrity
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
people bad-people
Never, ever, work for bad people
thinking people dumb
If you think people are dumb, you'll spend a lifetime doing dumb work.
giving second-thoughts
Onwards and upwards, and never give your failures a second thought.
ambition destiny men
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.
ideas trying bigs
Never listen to music when you're trying go come up with a Big Idea.
eye sick water
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.