George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
certain direction fact others positive proof trends
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
arts blow certainly courage graphics people work zero
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
advertising bad bill bob certainly fart guys led talking three
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
continue creative days directors excuse fighting fought great talk wars work
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
dynamic exciting magazine people supposed telling
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
famous god news people supposed
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.
advertising attitude understand
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
technology
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
gotta great images millions truly
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
men producers
The producers of 'Mad Men,' you know, think I hate their show, which is true.
people
People say I'm the original Don Draper. I'm not Don Draper.
great incredibly people
Nothing great can come of more than three people in a room. If you had 10 incredibly bright people, nothing would come out of it.
catch cause concern hearts images
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
advertising almost basically everywhere power visual
It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.