George Lois
George Lois
George Loisis an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois' Esquire covers...
NationalityAmerican
ProfessionArtist
Date of Birth26 June 1931
CountryUnited States of America
continue creative days directors excuse fighting fought great talk wars work
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
challenge coming confronted creative innovative mind whatever work
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
creative oxymoron cautious
A cautious creative is an oxymoron.
creative joy after-hours
The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.
moving creative facts
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
creative courageous trouble
The more creative you are the more trouble you're in. You have to be courageous!
creative be-creative cautious
You can be cautious or you can be creative (but there's no such thing as a cautious creative).
dynamic exciting magazine people supposed telling
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
famous god news people supposed
Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.
certain direction fact others positive proof trends
Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
advertising attitude understand
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
technology
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
gotta great images millions truly
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
men producers
The producers of 'Mad Men,' you know, think I hate their show, which is true.