Howard Schultz
Howard Schultz
Howard D. Schultzis an American businessman. He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics. He was a member of the Board of Directors at Square, Inc. In 1998, Schultz co-founded Maveron, an investment group, with Dan Levitan. In 2012, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.5 billion...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth19 July 1953
CityBrooklyn, NY
CountryUnited States of America
California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
At an early age, my mother gave me this feeling that anything is possible, and I believe that.
Anybody can leverage celebrity for profit.
Any business today that embraces the status quo as an operating principle is going to be on a death march.
Starbucks represents something beyond a cup of coffee.
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
Cutting prices or putting things on sale is not sustainable business strategy.
Do I take criticism of Starbucks personally? Of course I do.
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
I really believe that you cannot use the stock market as a proxy for the economy.
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
I never took classic business classes in college, so I don't have the background that any of the people running large companies have.