Jef I. Richards
Jef I. Richards
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Advertising is totally unnecessary. Unless you hope to make money.
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In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
In advertising, sex sells. But only if you're selling sex.
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
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Creativity is an advertising agency's most valuable asset, because it is the rarest.
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Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
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The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
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Advertising is speech. It's regulated because it's often effective speech.
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Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
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I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.