Jef I. Richards
Jef I. Richards
advertising american-journalist
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
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Advertising is totally unnecessary. Unless you hope to make money.
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In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
advertising american-journalist
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
In advertising, sex sells. But only if you're selling sex.
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
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Creativity is an advertising agency's most valuable asset, because it is the rarest.
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Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
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The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
advertising american-journalist
Advertising is speech. It's regulated because it's often effective speech.
american-journalist commercial
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.