Jef I. Richards
Jef I. Richards
Jef I. Richards quotes about
accuracy advertising against american-journalist average country difference huge news
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
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There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
death everywhere people satisfied
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
american-journalist believe biggest
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
advertising american-journalist
Advertising is speech. It's regulated because it's often effective speech.
advertising american-journalist creativity valuable
Creativity is an advertising agency's most valuable asset, because it is the rarest.
advertising american-journalist baby child clutch grow law media parents
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
In advertising, sex sells. But only if you're selling sex.
advertising american-journalist best fact lose worst
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
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Advertising is totally unnecessary. Unless you hope to make money.
advertising american-journalist bears commercial endangered tobacco
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
advertising american-journalist anyone believes biggest consumers gullible
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
advertising american-journalist
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
advertising american-journalist consumers trust
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.