Jesse Toprak
Jesse Toprak
changed consumer gas high mindset nature prolonged toyota
Toyota has the right product, right image, and right distribution system. The consumer mindset has permanently changed already because of the prolonged nature of high gas prices.
consumers couple department extended financing informed knowing negotiate pay price thousand
Consumers will come into the dealership very well informed on what they should pay for the new car, negotiate on hundreds over the price of the car, then go into the financing department and automatically pay a couple thousand for an extended warranty without knowing anything.
attribute compact consumer exceeded february interest last month renewed robust sales surprised
February sales are typically much more robust than January's, but some may be surprised that this month even exceeded last February's sales. We attribute this in part to dramatically renewed consumer interest in compact vehicles.
consumers except money quite spent visible
They spent a lot of money on incentives, most of which are not quite visible to consumers except for some lease deals.
almost consumers less level math means
In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.
beneficial cash consumers higher interest percent seeing zero
As we are seeing higher interest rates, it's more beneficial for consumers to go with the zero percent than the cash rebate.
ask consumer consumers people psyche reverse shock sort sticker
The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'
models month moral
I think the moral of the month was that the more gas-efficient models did well.
ask economy fuel ignored numbers people three
Just three years ago, people ignored the fuel economy numbers on the sticker. Now it's one of the first things people ask about, especially the middle-income families.
associated bmw quality smart
Mercedes-Benz and BMW are associated with quality engines, so it was a smart thing to do.
business continued ford gm incentives increased perhaps pricing route whereas
The only thing that's perhaps different is that Ford and GM did not go through the route of increased pricing and incentives whereas with Jeep, it's continued business as usual.
based gm large lost profitable regain remarkably share truck vehicles
With the upcoming introduction of new vehicles based on the GMT 900 platform, GM should regain lost share in the remarkably profitable large truck and large SUV segments.
became changes cycle debate gas life prices segment undergoing
The debate on gas prices has accelerated the end of the life cycle for many old-style SUVs. But the SUV segment was already undergoing changes well before gas prices became an issue.
adjust anticipate auto compared flat last sales selling time
When you adjust for selling days, auto sales are essentially flat compared with this time last year. We anticipate May will be more robust.