John Battelle
John Battelle
John Linwood Battelleis an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings...
NationalityAmerican
ProfessionBusinessman
Date of Birth4 November 1965
CountryUnited States of America
The hardest thing in the world is to capture the loyalty of people on the Web, and AIM has done that. AIM is a window to the youth market and a platform for so much more than just instant messaging.
It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google really knows about what the world is up to.
Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality.
The only thing Google has failed to do, so far, is fail.
We overthrew the feudal system in the 1600s, and the theocracy in the 1700s. But currently, corporations play similar roles in many of our lives, either directly or indirectly.
The Nexus 7 is about the same size as a Moleskine notebook, and it just 'feels' like the right form factor for doing all those things you want to do on a smart phone, but can't quite do in the right way. It's not too big, and not too small - just right.
Where one industry stumbles, another rises up.
WordPress makes it drop-dead easy to start a site. Take my advice and go do it.
The old internet is shrinking and being replaced by walled gardens.
Bill Gates has become the patron saint of philanthropy and the poster child of rebirth, and from what I can tell, rightly so.
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.
Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
If we as a society do not understand 'the cloud,' in all its aspects - what data it holds, how it works, what the bargains are we make as we engage with it, we'll all be the poorer for it, I believe.