John Sculley
John Sculley
John Sculley IIIis an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-presidentand president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million...
NationalityAmerican
ProfessionBusinessman
Date of Birth6 April 1939
CountryUnited States of America
complex computer days early health industry joined killer personal single
I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going to be.
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We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
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As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
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Apple is so focused on its vision that it does things in a very careful, deliberate way.
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Marketing is really theater. It's like staging a performance.
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There are just moments when all the stars are aligned for breakthrough products.
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Great marketing cannot sell a pedestrian product very well.
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I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.
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The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging.
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The future belongs to those who see possibilities before they become obvious.
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The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location.
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We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care.
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The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.
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Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker.