Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
simplicity absence clutter
Simplicity is not the absence of clutter,
not-good-enough design ifs
If something is not good enough, stop doing it.
philosophical thinking order
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
design-process small-changes different
A small change at the beginning of the design process defines an entirely different product at the end.
not-good-enough stuff pushing
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
philosophical essence order
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
philosophical simple simplicity
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
axes design challenges
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
numbers sight trying
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
simple design absence
The absence of clutter is just a clutter-free product. That's not simple.
simplicity hard
Simplicity is really hard.
tails faces designer
but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
nice apples goal
The goal of Apple is not to make money but to make really nice products, really great products.
simplicity fundamentals quests
The quest for simplicity has to pervade every part of the process. It really is fundamental.