Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
Jonathan Ive quotes about
inspirational-life faithful precious-things
It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.
ideas design trying
There's no learning without trying lots of ideas and failing lots of times.
philosophical difficult-and-easy growing
It's very easy to be different, but very difficult to be better.
apples making-money reason
Apple stood for something and had a reason for being that wasn't just about making money.
simplicity absence clutter
Simplicity is not the absence of clutter,
not-good-enough design ifs
If something is not good enough, stop doing it.
beautiful integrity numbers
We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
philosophical thinking order
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.
inspirational motivational numbers
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
design-process small-changes different
A small change at the beginning of the design process defines an entirely different product at the end.
not-good-enough stuff pushing
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
philosophical essence order
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
different easy hard
Different and new is relatively easy. Doing something thats genuinely better is very hard.
philosophical simple simplicity
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.