Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
tails faces designer
but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
inspirational motivational numbers
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
thousand
There are a thousand no's for every yes.
kids hands remember
As a kid, I remember taking apart whatever I could get my hands on.
computer function products
There's no other product that changes function like the computer.
father furniture incredibles
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
design important
What we don't include is as important as what we do include.
people design care
What we make testifies who we are. People can sense care and can sense carelessness.
mean reason innovative
To do something innovative means that you reject reason.
nice apples goal
The goal of Apple is not to make money but to make really nice products, really great products.
beautiful ugly wells
A beautiful product that doesn't work very well is ugly.
numbers sight trying
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
natural obvious inevitable
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
thinking car design
Perhaps I'd like to design cars, but I don't think I'd be much good at it.