Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
Jonathan Ive quotes about
philosophical essence order
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
different easy hard
Different and new is relatively easy. Doing something thats genuinely better is very hard.
philosophical simple simplicity
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
axes design challenges
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
jobs philosophical opportunity
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.
team excited exploration
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
ideas design conversation
The best ideas start as conversations.
ideas design rejected
There are 9 rejected ideas for every idea that works.
beautiful ugly wells
A beautiful product that doesn't work very well is ugly.
natural obvious inevitable
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
numbers sight trying
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
mean reason innovative
To do something innovative means that you reject reason.
simple design absence
The absence of clutter is just a clutter-free product. That's not simple.
simplicity hard
Simplicity is really hard.