Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
challenges consciousness problem
If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.
greed design care
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
philosophical broken tiny
When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
apples design alternatives
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
philosophical mean design
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
kindness business comeback
Simplification is one of the most difficult things to do.
titles lenses peers
Titles or organizational structures, that’s not the lens through which we see our peers,
father furniture incredibles
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
numbers phones skins
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
philosophical thinking trying
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
philosophical interesting priorities
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
apples goal design
Goal we've always had for design at Apple is to create solutions that are inevitable.