Jonathan Ive
Jonathan Ive
Sir Jonathan Paul "Jony" Ive, KBE is a British industrial designer who is currently the Chief Design Officerof Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch, and iOS...
NationalityEnglish
ProfessionDesigner
Jonathan Ive quotes about
apples design alternatives
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
philosophical mean design
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
years design three
That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
kindness business comeback
Simplification is one of the most difficult things to do.
exercise people easier
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
jobs apples irrelevance
Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.
titles lenses peers
Titles or organizational structures, that’s not the lens through which we see our peers,
white apples way
I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
father furniture incredibles
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
numbers phones skins
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
philosophical thinking trying
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
philosophical interesting priorities
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
apples goal design
Goal we've always had for design at Apple is to create solutions that are inevitable.
design made inseparable
Objects and their manufacture are inseparable, you understand a product if you understand how it's made.