Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
The new electronic interdependence recreates the world in the image of a global village.
ONLY THE SMALL SECRETS NEED TO BE PROTECTED.THE BIG ONES ARE KEPT SECRET BY PUBLIC INCREDULITY.
World War III is a guerrilla information war with no division between military and civilian participation.
There are no passengers on spaceship earth. We are all crew.
Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
Advertising is an environmental striptease for a world of abundance.
It is the weak and confused who worship the pseudosimplicities of brutal directness.
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Publication is a self-invasion of privacy.
All media exist to invest our lives with artificial perceptions and arbitrary values.
We become what we behold. We shape our tools and then our tools shape us.
I don't necessarily agree with everything I say.
Darkness is to space what silence is to sound, i.e., the interval.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.