Paul Dergarabedian
Paul Dergarabedian
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It gave people a way to discover these movies rather than the traditional marketing that is thrown their way. Hey, whatever gets 'em in the theater, I'm sure the studio doesn't mind.
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The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.
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The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The industry has to consider whether or not American audiences are sending a message about the quality of the movies they are getting - or just the way and the place in which they get them. You can bet that producers, writers, directors, and studio heads are all huddling intensely to consider what this means and change their behavior to keep it from continuing.
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Sometimes there are movies that are very popular but not popular at all with critics. There are certain movies that are of a genre that rarely get good reviews, so the studios figure why get them out there and get that negative buzz going.
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All the studios are under pressure. When the box office is in a malaise, it hurts everyone.
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Love and loss are two emotions that everyone can relate to, and that's why these movies really pull at our heartstrings.
stands
You could say the 'NC' stands for 'No Cash,'
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It's a tug-of-war now, ... battling for audiences that are tougher and tougher to get.
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This is a film that builds through word of mouth and critical acclaim. People want to see what all the fuss is about.
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Everyone thought we had so much choice with video and CDs and just the technology we had five or 10 years ago,
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Horror is one of those genres that have a seemingly inexhaustible supply of audience. And this year there has been a preponderance of ones that have done well.
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The first 'Back' sequel earned $119 million, but the second only took in $88 million,